If you are using Google AdWords, you can take advantage of using ValueTrack parameters to pass extra data to ActiveDEMAND to aid in your reporting and tracking.



Set up or edit a tracking template with ValueTrack parameters at the account level in your Google Adwords account
  1. Click the Campaigns tab.
  2. In the left menu, click Shared library.
  3. Click URL options.

    New Adwords:
      
  4. Next to "Tracking template," click Edit.

  5. Enter {lpurl}, a question mark, and then any ValueTrack parameters you want to use, separated by ampersands (&).

    Here is a good example:

    {lpurl}?device={device}&keyword={keyword}&placement={placement}&adgroup={adgroupid}&campaign={campaignid}


    where

    Campaign label: campaign

    Placement label: placement

    AdGroup label: adgroup

    Keyword label: keyword

    Device label: device



  6. Click Save.




As the format of the parameters are


label={parameter}


for example


kywd={keyword}


the label here is 'kywd', google will replace the parameter placeholder {keyword} with the keyword data related to the ad click.


In ActiveDEMAND you can customize the labels of some of the more commonly used parameters. If you set up the labels in ActiveDEMAND, ActiveDEMAND will capture and store the data in the parameter for the visitor. This data is used in reporting and can be accessed via dynamic fields in emails.


To configure the custom ValueTrack parameters in ActiveDEMAND, go to your account settings (Administration->Account Settings), find the Google Integration and fill in your custom labels




For the example template 


{lpurl}?&device={device}&keyword={keyword}&placement={placement}&adgroup={adgroupid}&campaign={campaignid}


where

Campaign label: campaign

Placement label: placement

AdGroup label: adgroup

Keyword label: keyword

Device label: device


The settings in AD are:



You can access the data using dynamic fields in your emails and landing pages:

%CONTACT_HISTORY.VALUETRACK_CAMPAIGN% 

%CONTACT_HISTORY.VALUETRACK_ADGROUP% 

%CONTACT_HISTORY.VALUETRACK_DEVICE% 

%CONTACT_HISTORY.VALUETRACK_PLACEMENT% 

%CONTACT_HISTORY.VALUETRACK_KEYWORDS%