A powerful feature of ActiveDEMAND is its ability to collect and report on online activity associated with your contacts. Connecting your website to ActiveDEMAND is relatively simple. 

Note: ActiveDEMAND will only track form submits and visits from the domain configured in your account. If you are trying to work on a development site, please contact ActiveDEMAND Support.

Using WordPress

If you are using WordPress, you can install the WordPress plugin. The ActiveDEMAND WordPress plugin adds the tracking script to your site.


The plugin can be accessed here: ActiveDEMAND Wordpress Plugin or by browsing to the Wordpress Marketplace



Adding the WordPress plugin will require you to add your Application API Key to the plugin. You can find the API Key as follows:



NOT Using WordPress

Add the your account tracking script to every page of your website. Tracking script can be found in your account settings. 


Note: We have changed the format of the script. The OLD system used a universal script that was the same for all accounts.

Using the NEW format, each account has a UNIQUE script. The unique script can be found in the account settings of your account.



The script should be located directly BEFORE the closing </head> tag. 


Many Content Management Systems (CMS) such as Joomla and Drupal (or others) often include an interface that allows users to add a tracking code to all pages.

If you're not certain how to add the script to your website, contact your website administrator or the ActiveDEMAND support team.