ActiveDEMAND allows you to dynamically display a business logo when a prospect visits your website or landing page by using a dynamic content block.
To review the initial set up of a dynamic content block, please reference our Getting Started with Dynamic Content Blocks article.
1) Associate your prospect logo with its organization
In order to use your logo you must associate it with its organization.
To associate the logo image with an organization, navigate to Home => Organization => All Organizations => find your organization and edit it to contain a logo:
Another way you may gain a logo for a prospects organization is through data enrichment. In which case the logo would be added automatically.
2) Create your block and query the logo
Create your dynamic content block under Assets => Dynamic Content Blocks
After you have created your dynamic content block, click the 'Create Alt. Version' button and enter the 'Advanced Targeting' section.
In the Advanced Targeting section use the query builder to look for the following:
The above query looks for an organization (your prospects business) that has a logo in your ActiveDEMAND database.
3) Using your logo
Using a text block, you may now insert a dynamic field into your dynamic block to render the logo when your prospect engages with your assets!
To render the logo, insert a dynamic variable into the dynamic content block as follows: %CONTACT.ACCOUNT.LOGO%
You may want to use the business logo field in conjunction with the business name dynamic field %CONTACT.ACCOUNT.BUSINESS_NAME%
4) Publishing your dynamic block
You may use your dynamic block in two ways:
1. Short code
You will find a short code button on the top right of the dynamic content block builder.
Clicking this button will display a short code you may embed on your website.
Make sure your tracking script is enabled too :)
2) From within the landing page builder
All your dynamic blocks will appear in the landing page builder within the Dynamic Blocks section. From here you can drag the block on to its appropriate spot on your page.
Once you publish your landing page, or embed the short code on to your website, visitors with associated logos will see their own logos displayed on the website.
Try it with your own organization and logo!
The below image displays the ActiveDEMAND logo, but check out our website and see if you can spot your own!
Want to know what else ActiveDEMAND can do? Check out our Tips and Tricks article section.