ActiveDEMAND can post Transactions to Google Analytics. Unlike custom events{link to custom events article} where you just get Category/Action/Label/Value, Transactions come with more built in parameters to better track an eCommerce sale made online. Transactions come with a TransactionID, Affiliation, Revenue, Shipping and Tax.


Pre-requirements


The “Post GA Transaction” action is available from standard ActiveDEMAND workflows as well as Form Auto Responders.


You can set Transaction parameters with static values or dynamically populate fields like revenue and shipping with ActiveDEMAND fields.